- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Unger, Lynette S. (author), McConocha, Diane M. (author), and Faier, John A. (author)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05873
- Journal Title:
- Journalism and Mass Communication Quarterly
- Journal Title Details:
- 68(3) : 345-353
- Subject Term:
- advertising, appeals (message), drink, education effects, food, message content, television, and traditional knowledge
