- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, James F. (author / Department of Agricultural Communications, University of Illinois)
- Format:
- unknown
- Publication Date:
- 1974-06-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22907
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, chemicals, education effects, labeling, message content, persuasion, pesticides, readership, and risk communication
- Notes:
- In Proceedings of the First National Symposium on Pesticide Labeling, Part 1: Presentations. Proceedings held June 3-4, 1974, in Washington, D.C.