Subject Term: advertising and campaign planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2002-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14493
Journal Title:: Agri Marketing
Journal Title Details:: 40(5) : 20-21

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lawson, Thomas W. (author)
Format:: Journal article
Publication Date:: 1908
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16316
Journal Title:: Agricultural Advertising
Journal Title Details:: 18(3) : 278-280

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stadlen, D. (author)
Format:: Journal article
Publication Date:: 1988-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09858
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 44
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00817
Journal Title:: Agri Marketing
Journal Title Details:: 21 (6) : 58
Notes:: AgComm Teaching

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 34-35
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45902

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
Format:: Journal article
Publication Date:: 2006-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
Journal Title:: Agri Marketing
Journal Title Details:: 44(6) : 38-39
Notes:: Media directors at four advertising agencies describe trends and needs.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wallace, Henry (author)
Format:: Journal article
Publication Date:: 1904-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15330
Journal Title:: Agricultural Advertising
Journal Title Details:: 11(8) : 43

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
Format:: Journal article
Publication Date:: 2021-09-01
Published:: United States of America: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
Journal Title:: Journal of Advertising Research
Journal Title Details:: Fall 2021
Notes:: 13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Koger, Chris (author)
Format:: Journal article
Publication Date:: 2020-10-25
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
Journal Title:: Packer
Notes:: Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jaffe, A. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05623
Journal Title:: New Agriculture
Journal Title Details:: 11(2) : 16-17, 20
Notes:: advertising}campaigns}campaign planning}marketing techniques}marketing

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