- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jaffe, A. (author)
- Format:
- Journal article
- Publication Date:
- 1978
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05623
- Journal Title:
- New Agriculture
- Journal Title Details:
- 11(2) : 16-17, 20
- Subject Term:
- advertising, audience analysis, campaign planning, campaigns, Miller Publishing Company, publishing, and marketing communication
- Notes:
- advertising}campaigns}campaign planning}marketing techniques}marketing
