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    Start Over Subject Term advertising Subject Term buying behavior Subject Term media effectiveness

    1. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    6. Buy what is advertised on television? Evidence from bans on child-directed food advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Huang, Rui (author) and Yang, Muzhe (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02217
    Journal Title:
    Journal of Public Policy and Marketing
    Journal Title Details:
    32(2) : 207-222

    7. Do farmers wear socks?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
    Notes:
    Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.

    9. Mass media influence on the purchasing behaviour of home makers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, Manju (author) and Joon, Kusum (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14340
    Journal Title:
    Interaction
    Journal Title Details:
    11(2) : 132-141

    10. More light on an old subject: having a bearing on mail order publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15822
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(3) : 226-227
    Notes:
    Results of a survey about consumers' use of various advertised products, including those advertised in farm papers.