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Mass media influence on the purchasing behaviour of home makers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gupta, Manju (main author), Joon, Kusum (author)
Format:
Journal article
Publication Date:
1993
Published:
India: National Council of Development Communication, Varanasi, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buying behavior, farm women, India, mass media, media effectiveness, television, women