- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Manju (author) and Joon, Kusum (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- India: National Council of Development Communication, Varanasi, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14340
- Journal Title:
- Interaction
- Journal Title Details:
- 11(2) : 132-141
- Subject Term:
- advertising, buying behavior, farm women, India, mass media, media effectiveness, television, and women
