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Start Over Subject Term advertising Subject Term buyer behavior Subject Term consumption

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Craig, Steve (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
Journal Title:: Agricultural History
Journal Title Details:: 80(1) : 1-16
Notes:: Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roper Center at University of Connecticut
Format:: Research report
Publication Date:: 2004-05-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22509
Notes:: Posted at LexisNexis Roper Accession Number 0453786, Time magazine, T.N.S. Intersearch

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abernethy, Avery M. (author) and Teel, Jesse E. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19076
Journal Title:: Journal of Advertising
Journal Title Details:: 15 (4) : 51-55

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:: Journal article
Publication Date:: 1991-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 73 (4) : 1195-1203
Notes:: This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Demand, B. (author)
Format:: Conference paper
Publication Date:: 1998
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09321
Notes:: American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 16 p.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
Format:: Abstract
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
Journal Title:: Journal of Food Products Marketing
Journal Title Details:: 13(2) : 103-122

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Huang, Rui (author) and Yang, Muzhe (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02217
Journal Title:: Journal of Public Policy and Marketing
Journal Title Details:: 32(2) : 207-222

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1990-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 22(2) : 137-151
Notes:: Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 1998-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 27(1) : 43-52
Notes:: Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Armbruster, Walter J. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22209
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 34(3) : 62-69

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