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2. Creating relevancy in scientific information: an analysis of the impact of motivational salience and involvement on visual attention
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fischer, Laura (author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), and Baker, Matt (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10010
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
3. Determining the effects of evidence-based messaging on millennial agriculturalists' attitudes towards genetically modified (GM) foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ballmer, Erica M. (author) and Purdue University
- Format:
- Thesis
- Publication Date:
- 2018-01-01
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10474
- Notes:
- 126 pages., ISBN: 9780438013049, Via ProQuest Dissertations and Theses., Genetically modified foods and crops are a topic of heated debate in the United States. As with all issues, messaging has the potential to influence and change an individual’s attitude. Through the lens of social judgment theory, this quasi-experimental study investigated the influence of an evidence-based message on millennial agricultural students’ attitudes towards genetically modified foods and crops, while taking into account participants’ ego-involvements for the issue. Sixty-nine undergraduate students in the College of Agriculture participated in this study – comprised of a pre-test and post-test questionnaire with an evidence-based message intervention between. The major finding from this study was that for the issue of genetically modified foods, millennial agricultural students’ with high ego-involvement are capable of attitude change and moving their anchor points in the direction of viewing genetically modified foods and crops less favorably than prior to the evidence-based message intervention. This result was unexpected, but important. Another key finding is that the majority of millennial agricultural students reported holding favorable attitudes towards genetically modified foods. In regards to the risks of genetically modified foods, the majority of participants disagreed that there is any risk associated with eating genetically modified foods and were neutral towards any environmental risks of genetically modified crops. This study also investigated the role of ego-involvement and the widths of the latitudes of acceptance, noncommitment, and rejection. While there was a trend for the latitude of acceptance to increase and for the latitude of rejection to decrease for both the high and low ego-involvement groups, these findings were insignificant. Overall, this study’s findings provides great insight to science communicators who are messaging with the goal of influencing attitude change. Utilizing key elements of science communication including, weight of evidence reporting, weight of experts reporting, reinforcement of self-identity, credibility, valence, and framing theory, it is possible to influence attitude change, at least for millennial agricultural students with high ego-involvement for the issue of genetically modified foods. Future research should expand to include other segments of the population, as well as other science issues.
4. Farmers should use emotion to tell ag's story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Quinlan, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2018-02-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09362
- Journal Title:
- Illinois AgriNews
- Journal Title Details:
- 40(49) : A4
5. Florida consumers' latitudes of acceptance, rejection, and noncommitment of genetically modified food information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor (author) and Rumble, Joy (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10003
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
6. Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Lundy, Lisa K. (author), Martin, Brittany (author), Anderson, Sandra (author), and University of Florida
- Format:
- Journal article
- Publication Date:
- 2018-02-13
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10168
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 14 pages, via online journal, Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.
7. How consumers use mandatory genetic engineering (GE) labels: evidence from Vermont
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kolodinsky, Jane (author), Morris, Sean (author), Pazuniak, Orest (author), and University of Vermont
- Format:
- Journal article
- Publication Date:
- 2018-10-29
- Published:
- United States: Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10315
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(1) : 117-125
- Notes:
- 9 pages., Via online journal., Food labels legislated by the U.S. government have been designed to provide information to consumers. It has been asserted that the simple disclosures “produced using genetic engineering” on newly legislated U.S. food labels will send a signal that influences individual preferences rather than providing information. Vermont is the only US state to have experienced mandatory labeling of foods produced using genetic engineering (GE) via simple disclosures. Using a representative sample of adults who experienced Vermont’s mandatory GE labeling policy, we examined whether GE labels were seen by consumers and whether the labels provided information or influenced preferences. Nearly one-third of respondents reported seeing a label. Higher income, younger consumers who search for information about GE were more likely to report seeing a label. We also estimated whether labels served as information cues that helped reveal consumer preferences through purchases, or whether labels served as a signal that influenced preferences and purchases. For 50.5% of consumers who saw a label, the label served as an information cue that revealed their preferences. For 13% of those who saw the label, the label influenced preferences and behavior. Overall, for 4% of the total sample, simple GE disclosures influenced preferences. For a slight majority of consumers who used a GE label, simple disclosures were an information signal and not a preference signal. Searching for GE information, classifying as female, older age and opposing GE in food production significantly increased the probability that GE labels served as an information source. Providing such disclosures to consumers may be the least complex and most transparent option for mandatory GE labeling.
8. Public perspectives on food risks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Funk, Cary (author), Kennedy, Brian (author), and Hefferon, Meg (author)
- Format:
- Research report
- Publication Date:
- 2018
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11395
- Notes:
- 22 pages., Via online., "Americans are closely divided over health risk from food additives and genetically modified foods."
9. Survey: Nearly half of U.S. consumers avoid GMO foods: large majority primarily concerned about human health impact
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2018-06-27
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09674
- Notes:
- 4 pages.
10. Using values to communicate agricultural science: An Elaboration Likelihood Model Approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arp, Allison A. (author) and Iowa State University
- Format:
- Thesis
- Publication Date:
- 2018
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
- Notes:
- 98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.