Publication Year: 2016 / Subject Term: marketing communication and agri-marketing

Start Over Publication Year 2016 Subject Term marketing communication Subject Term agri-marketing

1. How to create great names

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06582
Journal Title:: Agri Marketing
Journal Title Details:: 54(2) : 31

2. Bader Rutter provides advice on making product launches

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2016-04-01
Published:: USA: Bader Rutter and Associates, Brookfield, Wisconsin.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06590
Notes:: Insights from an Innovative Experience meeting. 2 pages.

3. Agri-marketers report when they launch their ad campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research brief
Publication Date:: 2016-05-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07068
Notes:: Online from Agri Marketing Weekly. 1 page., Results of an informal online poll of readers.

4. Women leading ag agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: VonderHaar, Tina (author), Burgy, Beth (author), Tessmann, Marcy (author), Duff, Mary Jane (author), Ries, Rhonda (author), Steever, Sara (author), Martin, Diane (author), Cleaver, Leigh Ann (author), and Adams, Lisa A. (author)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07078
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 24-26, 28
Notes:: Features presidents/principals of nine marketing communications agencies that serve agricultural clients.

5. Ensuring your brand name's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07080
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 52
Notes:: Agri-Marketing Update - Part 2.

6. Bringing agriculture to consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2016-07
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07418
Journal Title:: Agri Marketing
Journal Title Details:: 54(6) : 40-42
Notes:: Describes introduction of the Winfield Crop Adventure, an experimental museum in Indiana dedicated to modern farming.

7. #AgLoudAgProud campaign launched

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2016-07
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07420
Journal Title:: Agri Marketing
Journal Title Details:: 54(6) : 55-56

8. 10 things agri-marketers should know about paid content

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jacob, Clara (author) and Larson, Lee (author)
Format:: Report
Publication Date:: 2016-09-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07707
Notes:: Online from Paulsen, Sioux Falls, South Dakota. 4 pages.

9. Case IH rethinks planters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2016-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07844
Journal Title:: Agri Marketing
Journal Title Details:: 54(9) : 29-30, 32-33

10. Determining value for your customer and communicating it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Secor, Will (author)
Format:: Commentary
Publication Date:: 2016-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07845
Journal Title:: Agri Marketing
Journal Title Details:: 54(9) : 44

11. It's more important than ever to differentiate your brand when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walter, Jeff (author)
Format:: Commentary
Publication Date:: 2016-10-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07883
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

12. Using marketing to encourage brand loyalty among millennial farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07884
Notes:: "Marketing to Farmers," blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

13. M&As [mergers and acquisitions] add complexity when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-11-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07885
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

14. Simplify the technical when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walter, Jeff (author)
Format:: Commentary
Publication Date:: 2016-11-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07886
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

15. Business consolidation is the time for marketing to safeguard farmer loyalty

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-11-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07887
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

16. The viability of augmented reality when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walter, Jeff (author)
Format:: Commentary
Publication Date:: 2016-12-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07888
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

17. Clicks aren't the only measure of success when marketing online to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-12-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07889
Notes:: "Marketing to farmers" blog from Rhea+Kaiser, Naperville, IL. 3 pages.

18. Rhea+Kaiser on making webinars a more useful tool for marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-10-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07891
Notes:: Rhea+Kaiser, Naperville, Illinois, via AgriMarketing Weekly. 2 pages.

19. More than just green

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stebner, Scott (author) and Baker, Lauri M. (author)
Format:: Conference paper
Publication Date:: 2016-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08143
Notes:: Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 24 pages.

Bibleaves

1. How to create great names

2. Bader Rutter provides advice on making product launches

3. Agri-marketers report when they launch their ad campaigns

4. Women leading ag agencies

5. Ensuring your brand name's success

6. Bringing agriculture to consumers

7. #AgLoudAgProud campaign launched

8. 10 things agri-marketers should know about paid content

9. Case IH rethinks planters

10. Determining value for your customer and communicating it

11. It's more important than ever to differentiate your brand when marketing to farmers

12. Using marketing to encourage brand loyalty among millennial farmers

13. M&As [mergers and acquisitions] add complexity when marketing to farmers

14. Simplify the technical when marketing to farmers

15. Business consolidation is the time for marketing to safeguard farmer loyalty

16. The viability of augmented reality when marketing to farmers

17. Clicks aren't the only measure of success when marketing online to farmers

18. Rhea+Kaiser on making webinars a more useful tool for marketing to farmers

19. More than just green

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