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Clicks aren't the only measure of success when marketing online to farmers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Commentary
Publication Date:
2016-12-07
URL:
http://www.marketingtofarmers.com/clicks-arent-measure-success-marketing-online-farmers/
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agribusiness, audience analysis, evaluation, farmers, information seeking, media effectiveness, media use, online services, digital, marketing communication, agri-marketing, metrics
Notes:
"Marketing to farmers" blog from Rhea+Kaiser, Naperville, IL. 3 pages.