Clicks aren't the only measure of success when marketing online to farmers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Diane (author)
    Format:
    Commentary
    Publication Date:
    2016-12-07
    URL:
    http://www.marketingtofarmers.com/clicks-arent-measure-success-marketing-online-farmers/
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07889
    Subject Term:
    advertising, agribusiness, audience analysis, evaluation, farmers, information seeking, media effectiveness, media use, online services, digital, marketing communication, agri-marketing, and metrics
    Notes:
    "Marketing to farmers" blog from Rhea+Kaiser, Naperville, IL. 3 pages.

    Tools