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Business consolidation is the time for marketing to safeguard farmer loyalty
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Martin, Diane (author)
Format:
Commentary
Publication Date:
2016-11-26
URL:
http://www.marketingtofarmers.com/business-consolidation-time-marketing-safeguard-farmer-loyalty/
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07887
Subject Term:
agribusiness
,
credibility (sources)
,
farmers
,
information issues
,
listening
,
marketing communication
,
concentration
,
agri-marketing
,
brands
,
trust
,
transparency
,
consolidation
,
acquisition
,
merger
, and
loyalty
Notes:
"Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.
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Business consolidation is the time for marketing to safeguard farmer loyalty