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    Start Over Publication Year 2010 Subject Term attitudes Subject Term brands

    1. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), Baker, Lauri (author), and Abrams, Katie (author)
    Format:
    Journal article
    Publication Date:
    2010-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35997
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(6) : 6FEA9
    Notes:
    Via online. 11 pages.

    3. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: a modelling approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morris, Joe (author), Yeung, Ruth (author), and Yee, Wallace (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36122
    Journal Title:
    British Food Journal
    Journal Title Details:
    112(3) : 306-322

    4. The myth of the ethical consumer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Cambridge University Press, Cambridge, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
    Notes:
    240 pages.

    5. The role of taste perception for the success of country of origin labeling in the case of organic pepper

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Langen, Nina (author), Hartmann, Monika (author), and Kloeckner, Heike (author)
    Format:
    Paper
    Publication Date:
    2010-07-25
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35962
    Notes:
    Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 23 pages.