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Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irani, Tracy (main author), Meyers, Courtney (author), Baker, Lauri (author), Abrams, Katie (author)
Format:
Journal article
Publication Date:
2010-12
URL:
http://www.joe.org
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179
Subject Term:
attitudes, education, extension, extension communication, extension services, farmer attitudes, farmers, image, information needs, information sources, land grant universities, opinion leaders, organizations, roles, universities, brands, branding
Notes:
Via online. 11 pages.