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    Start Over Publication Year 2010 Subject Term appeals (message)

    2. Activists try to make animal products a sin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-01-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29572
    Journal Title:
    Dairy Herd Management
    Notes:
    Via online issue. 1 page., Includes AgriTalk audio interview with Prof. Wes Jamison of Palm Beach Atlantic University, Florida. Interviewed by Mike Adams.

    3. Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author), Kim, Kihan (author), and Zheng, Lu (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36394
    Journal Title:
    Asian Journal of Communication
    Journal Title Details:
    20(1) : 1-16

    6. Brown eggs, grain and truth in marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maday, John (author)
    Format:
    Editorial
    Publication Date:
    2010-06-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30443
    Journal Title:
    Drovers
    Notes:
    Via www.cattlenetwork.com. 1 page., "So if consumers want brown eggs, sell them brown eggs. But market them as brown eggs - not anti-white eggs."

    9. Communicating before a crisis: an exploration of bolstering, CSR (corporate social responsibility) and inoculation practices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wigley, Shelley (author) and Pfau, Michael (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    USA: Wiley-Blackwell, Chichester, UK.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
    Notes:
    Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.