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Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the U.S.

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cheong, Yunjae (main author), Kim, Kihan (author), Zheng, Lu (author)
Format:
Journal article
Publication Date:
2010-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), China, food, health information, journals, message content, nutrition information, social factors