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    Start Over Publication Year 2010 Subject Term advertising Subject Term consumers

    5. The effect of comparative advertising on consumer perceptions: similarity or differentiation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    25(1) : 109-118
    Notes:
    11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

    7. The myth of the ethical consumer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Cambridge University Press, Cambridge, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
    Notes:
    240 pages.

    8. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abrams, Katherine M. (author)
    Format:
    Dissertation
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35970
    Notes:
    Presented in partial fulfillment of requirements for the degree of Doctor of Philosophy, University of Florida. 162 pages.