Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
Format:
Book chapter
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
Notes:
Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26974
Notes:
Pages 179-188 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages., Special focus on efforts of Greenpeace.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
Notes:
Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.
ACDC has abstract, Findings reveal that consumer interest is generally low for traceability, moderate for origin and high for direct indications of quality like a quality guarantee seal or expiration date.
