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Consumer interest in information cues denoting quality, traceability and origin: an application of ordered probit models to beef labels

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ward, Ronald W. (main author), Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2006-09
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153
Subject Term:
attitudes, beef, campaigns, consumer attitudes, consumers, education effects, information gathering, information needs, labeling, meat, nutrition labeling, Belgium
Notes:
ACDC has abstract, Findings reveal that consumer interest is generally low for traceability, moderate for origin and high for direct indications of quality like a quality guarantee seal or expiration date.