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    Start Over Publication Year 2005 Subject Term campaign planning Subject Term marketing communication

    3. Incorporating viral marketing elements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA: Agricultural Relations Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23226
    Journal Title:
    ARCLight
    Notes:
    Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.

    8. Project EverGreen: generating millions of consumer impressions without spending millions of dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 58-59
    Notes:
    Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.