Publication Year: 2004 / Subject Term: promotion and advertising

Start Over Publication Year 2004 Subject Term promotion Subject Term advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steeves, H. Leslie (author), Dorsey, Elizabeth R. (author), and Porras, Luz Estella (author)
Format:: Journal article
Publication Date:: 2004
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36569
Journal Title:: New Media and Society
Journal Title Details:: 6(6) : 753-779

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teinowitz, Ira (author)
Format:: Journal article
Publication Date:: 2004-05-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21557
Journal Title:: Advertising Age
Journal Title Details:: 75(22) : 4+

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kernellu, Kiran (author) and Cattleman's Beef Board (CBB)
Format:: Article
Publication Date:: 2004-02-09
Published:: Lean Trimmings
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19904
Notes:: 2 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2004-01-28
Published:: USA: National Cattleman's Beef Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19911
Notes:: 2 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Murphy, Dan (author)
Format:: Commentary
Publication Date:: 2004-12-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21930
Notes:: From Meatingplace.com. Cited in Animalnet, Food Safety Network. 3 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Article
Publication Date:: 2004-01-19
Published:: USA: National Cattleman's Beef Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19486
Notes:: 2 pages; Beef Checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Groppe, Maureen (author)
Format:: Journal article
Publication Date:: 2004-05-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26992
Journal Title:: USA Today
Notes:: 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Galician, Mary-Lou (author)
Format:: Journal article
Publication Date:: 2004
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11626
Journal Title:: Journal of Promotion Management
Journal Title Details:: 10(1-2) : 227-231
Notes:: 7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21500
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 28, 30

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
Format:: Paper
Publication Date:: 2004-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
Notes:: Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

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