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    Start Over Publication Year 1998 Subject Term commodity promotion Subject Term economics of information

    1. A globally flexible model of the effects of generic advertising of beef and pork on u.s. meat demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alston, Julian M. (author), Chalfant, James A. (author), and Piggott, Nicholas E. (author)
    Format:
    Conference paper
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10935
    Notes:
    American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

    2. Advertising, structural change, and u.s. non-alcoholic beverage demand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Kinnucan, Henry W. (author), and Xiao, Hui (author)
    Format:
    Conference paper
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10933
    Journal Title Details:
    17 pages
    Notes:
    American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

    3. Economic analysis of generic milk advertising impacts on markets in New York State

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Lenz, John E. (author), and Chung, C. (author)
    Format:
    Journal article
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10020
    Journal Title:
    Agribusiness
    Journal Title Details:
    14(1) : 73-83
    Notes:
    AGRICOLA IND 90017291

    4. Egg advertising, dietary cholesterol concerns, and U.S. consumer demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Journal article
    Publication Date:
    1998-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    27(1) : 43-52
    Notes:
    Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

    6. New insights into supermarket promotions via scanner data analysis: the case of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

    7. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.