« Previous | of | Next »

Meta-analysis of generic advertising effectiveness

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henry, Chadelle (main author), Clary, Cynda (author)
Format:
Conference paper
Publication Date:
1998-08-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112
Subject Term:
advertising, commodity promotion, economics of information, value of information
Notes:
American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah