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    Start Over Publication Year 1991 Subject Term commodity promotion Subject Term promotion

    2. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author) and Lambregts, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    23(1) : 181-194

    3. Some empirical methods of estimating advertising effects in demand systems: an application to dried fruits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Richard D. (author), Carman, Hoy F. (author), and McManus, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    1991-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22300
    Journal Title:
    Western Journal of Agricultural Economics
    Journal Title Details:
    16 : 63-71
    Notes:
    Identified relatively weak effects of generic advertising of California figs, prunes and raisins.

    4. The pork story: legend and legacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Inc., Kansas City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
    Notes:
    197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."