5pgs, This time of year, fresh produce production is abundant in most U.S. states, with the North arriving to the party little later than those below the Mason Dixon line.
While retailers know how to source, merchandise and market locally grown programs, engaging consumers in a locally grown program can prove to be trickier than in the past. But there are a lot of opportunities.
Erickson, Bruce (author) and Lowenberg-DeBoer, James (author)
Format:
Survey report
Publication Date:
2018-07-19
Published:
USA: Purdue University, West Lafayette, Indiana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10589
Notes:
20 pages., Via online - Power Point presentation. Summarizes retail dealers' adoption of precision technologies in agriculture, 1997-2017., The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption. The 2017 survey is the 18th, conducted every year from 1997 to 2009, and then every other year following. Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption.
The 2017 survey shows substantial increases in the adoption of practices that provide data for understanding and managing inter- and intra-field variability. Grid/zone soil sampling, which was being offered by 35 to 57% of dealers in a period stretching from 1999 to 2013, increased to 67% in 2015 and to 78% offering in 2017. Soil EC mapping increased from 19% in 2015 to 31% in 2017, and dealers offering UAV services from 19% to 30%. At the same time variable rate technology (VRT) seeding prescriptions, VRT lime application, and VRT fertilizer application services are up, yet VRT pesticide offerings are down. Seventy eight percent of dealers are using autoguidance for their custom application and 73% are using sprayer section controllers.
Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.
