-     Collection:
 
  -     Agricultural Communications Documentation Center (ACDC)
 
    -     Contributers:
 
  -     Moreton, Bethany (author)
 
    -     Format:
 
  -     Book
 
    -     Publication Date:
 
  -     2009
 
    -     Published:
 
  -     USA: Harvard University Press, Cambridge, Massachusetts.
 
    -     Location:
 
  -     Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37101
 
    -     Subject Term:
 
  -     advertising, agrarianism, farming methods, farming systems, history, management, marketing, public relations, radio, religion, retail, retail promotion, rural communities, rural people, small farms, technological advancement, television, lobbying, food industry, and marketing communication
 
    -     Notes:
 
  -     372 pages.