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Utilization of indigenous communication strategies in promoting marketing practices in rural communities in Nigeria

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chukwueah, Chris C. (main author)
Format:
Journal article
Publication Date:
2010
URL:
http://cscanada.net/index.php/css/article/view/j.css/1923669720100606.025/1229
Published:
Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, development, marketing, marketing techniques, media effectiveness, Nigeria, public relations, retail promotion, rural communities, rural development, sales promotion, traditional media, retail marketing, marketing communication, indigenous media, convergence