Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36513
Notes:
Pages 55-62 in proceedings of a regional workshop: William M. Park (ed.), "Industrialized animal agriculture, environmental quality and strategies for collaborative problem solving and conflict resolution," Atlanta, Georgia, May 22, 1997. 65 pages., Sponsored by Southern Regional Information Exchange Group - 10, Southern Rural Development Center and the Farm Foundation. Author provides information about resources and procedures for leadership in dealing with conflicts involving natural resources.
Boone, Kristina M. (author), Spears, Jacqueline D. (author), Clark, Terrie (author), and Bergen, Lori A. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22249
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 13 pages.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.