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    131. Mass media fundamentals: student's and teacher's guide to the study of mass media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shenton, Stephen G-M. (author)
    Format:
    Manual
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06791
    Notes:
    121 pages., Unpublished manual for an introductory communications course taught by the author at Shippensburg State College, Shippensburg, Pennsylvania, and in an agricultural communications course at the University of Illinois, Urbana-Champaign.

    133. Mass media influence on the purchasing behaviour of home makers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, Manju (author) and Joon, Kusum (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14340
    Journal Title:
    Interaction
    Journal Title Details:
    11(2) : 132-141

    136. Measures of online advertising effectiveness: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
    Notes:
    Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

    138. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.