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Mass media fundamentals: student's and teacher's guide to the study of mass media
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Shenton, Stephen G-M. (author)
Format:
Manual
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06791
Subject Term:
advertising
,
communication planning
,
communication theory
,
evaluation
,
journals
,
mass media
,
news media
,
newspapers
,
photography
,
public relations
,
radio
,
radio programs
,
television
,
television programming
,
writing skills
,
writing styles
,
agricultural journalism
, and
reviews
Notes:
121 pages., Unpublished manual for an introductory communications course taught by the author at Shippensburg State College, Shippensburg, Pennsylvania, and in an agricultural communications course at the University of Illinois, Urbana-Champaign.
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