Search

    Start Over Subject Term advertising Subject Term media effectiveness Language English

    131. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    132. Making believers in doubting ad world

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1996-02-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18452
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(8) : C2, C6
    Notes:
    Summarizes research efforts of the Advertising Research Foundation during its first 15 years. Included 14 studies involving farm magazines.

    134. Making up the farm paper list

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    135. Marketing with your customers through WOMM marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 38-39
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.

    136. Mass media influence on the purchasing behaviour of home makers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, Manju (author) and Joon, Kusum (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14340
    Journal Title:
    Interaction
    Journal Title Details:
    11(2) : 132-141

    137. Media preference and believability among rural respondents for news and advertising information

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oskam, Judy Barnes (author) and Hudson, Jerry C. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12812
    Journal Title:
    Social Science Journal
    Journal Title Details:
    36(2) : 285-298