Making believers in doubting ad world

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1996-02-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18452
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(8) : C2, C6
    Subject Term:
    advertising, audience research, communication research, farm journals, media effectiveness, and research
    Notes:
    Summarizes research efforts of the Advertising Research Foundation during its first 15 years. Included 14 studies involving farm magazines.

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