Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06719
Notes:
Doane Agricultural Service, St. Louis, Missouri. 13 pages., This document consists of data pages involving comparative farm periodical circulation, readership, reader-perceived usefulness and circulation x farm income, plus circulation trends (1964-1981) for selected periodicals in Illinois, Indiana, Iowa and Wisconsin.
Delmar Hatesohl Collection, 1 page., Overview of findings from three farmers and an SF editor with consumers and members of the urban press in three U.S. cities.
Delmar Hatesohl Collection, Describes messages conveyed and responses from consumers during visits with civic organizations and supermarket shoppers in three Missouri communities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09620
Notes:
Delmar Hatesohl Collection, Publisher of this article is not identified., Author examines rural-urban understanding in the context of public concerns about animal rights, across the years. Offers six suggestions for those producing food, including advice to take a look at your production system and avoid responding with emotional arguments.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., "...for all their seeming importance, these continuous outpourings of government and foreign aid and the steady diffusion of developmental projects and innovations are only pallatives. Thus, the wheel of agricultural development must reel off with a farmer-oriented concept of development which gives prominent role to farmers' participation in programs which are supposedly designed for their upliftment. ... "How can farmers be mobilized to participate in their own development? Simply by the abolition of 'transmission mentality' in communication and its replacement with a more liberating type of communication that would contain more dialogue..."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10664
Notes:
Eugene A. Kroupa Collection, Case 5 Conference Workshop, Milwaukee, Wisconsin, December 13, 1981., Contains a selection of how-to articles, sample questionnaires, and other resources for conducting surveys. Includes a questionnaire about Wisconsin dairy farmers' opinions regarding dairy product promotion.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1; Folder: IFDC File Document Number: D01431
Notes:
Kerry J. Byrnes Collection, Presentation at the IFDC/ESCAP Fertilizer Marketing Training Program for the Asian Region, Bangkok, Thailand. 22 pages with appendices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18408
Notes:
Pages 51-64 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18409
Notes:
Pages 79-86 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18410
Notes:
Pages 87-107 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18413
Notes:
Pages 213-220 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18415
Notes:
Pages 255-266 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Kiariro, Nzinnyangwa Ezekieli (author) and Department of Agricultural Extension<br>University of the West Indies, St. Augustine<br>Trinidad, West Indies
Format:
Monograph
Publication Date:
1981
Published:
Tanzania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20366
Dordick, Herbert S. (author), Bradley, H.G. (author), and Nanus, Burt (author)
Format:
Book
Publication Date:
1981
Published:
USA: Ablex Publishing Corporation, Norwood, NJ.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21250
Notes:
Includes a discussion (p. 151) about attitudes of rural residents in support of rural post offices, despite potentials for using electronic technology instead of physical delivery of mail. "Of the Service's 40,000 buildings, 30,800 can be considered community or rural installations and generate only 4.5% of the total revenues." Mentions (p. 216-217) several agricultural applications of computer networks. (p. 217) Farmers are among the latest group to join a fast-growing list of non-technical users of computer networks. They are becoming aware that farming is not a way of life but a business - one that needs management tools." Predicts (p. 237) "In the nineties the issue will be one of equality of access to information, with the specialized networks doing very well financially because of the valuable and efficient services they will be providing. For some time, thoughtful observers have expressed fear that the emerging information society will produce a new class of information elite, and, indeed, there do exist two classes of people and businesses: the information users and the information used." Observes that electronic technologies are not decentralizing and opening access to business opportunities, but leading toward concentration of the components of the network marketplace. (p. 237) "This greater concentration of intellectual power in the emerging information society can only lead to concentrations of industrial and financial power which are not in concert with the American economic dream."
Cummings, Ralph W., Jr. (author / Agricultural Economist, Rockefeller Foundation) and Agricultural Economist, Rockefeller Foundation
Format:
Conference paper
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04616
Notes:
INTERPAKS, In: Workshop on Linkages Between Agricultural Research and Farmers in Developing Countries; 1981 May 13-14. New York, NY : Rockefeller Foundation, 1981. 25 p., Begins with an overview of the technology development process which includes 3 principal action agents: a) the research service, b) the extension service, and c) the farmers. Points out the significant influence the service institutions and government policies have on the process. Delineates some of the weaknesses seen in the effectiveness of the various types of agents and points out the key variables in the technology development process. Raises the issues that need resolution for better linkages between agricultural research systems and the farmer. Outlines some objectives to be pursued in accelerating agricultural development. Points out the information needed on agro-climatic conditions, social and cultural characteristics, institutional and infrastructural development programs. Presents strategies for technology development through discussion of the interrelated components of generation, assessment and diffusion. Discusses the role organizations play in the process and the need to identify alternative means of implementation. Concludes with a section on the implications for assistance from donor agencies.
Albrecht, Don E. (author / Iowa State University), Bultena, G. (author / Iowa State University), Hoiberg, E. (author / Iowa State University), and Nowak, P. (author / Iowa State University)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10194
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12687
Notes:
Pages 109-117 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12688
Notes:
Pages 119-134 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12689
Notes:
Pages 135-145 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Chang, H. C. (author) and Lionberger, Herbert F. (author)
Format:
Book chapter
Publication Date:
1981
Published:
Taiwan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12690
Notes:
Pages 155-183 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12691
Notes:
Pages 185-194 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12692
Notes:
Pages 195-207 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12693
Notes:
Pages 209-224 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Blencowe, J.P. (author), Engel, A.E. (author), and Potter, J.S. (author)
Format:
Book chapter
Publication Date:
1981
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12698
Notes:
Pages 65-77 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2 - Experience in strategies for planned change. John Wiley & Sons, Chichester. 371 p.
Bunnag, Jane (author / Program Pemtangunan, UNDP, Jakarta, Indonesia) and Program Pemtangunan, UNDP, Jakarta, Indonesia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03178
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 253-261
Chamala, Shankariah (author / Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland) and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03179
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 281-291
Westermarck, Harri (author / Centre for Extension Education and In-Service Training, University of Helsinki, Finland) and Centre for Extension Education and In-Service Training, University of Helsinki, Finland
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03180
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 309-317
Pitt, David (author / Department of Sociology, University of Auckland, Auckland, New Zealand) and Department of Sociology, University of Auckland, Auckland, New Zealand
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03183
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 245-253
Chamala, Shankariah (author), Crouch, Bruce R. (author), and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia; Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03184
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 267-275
