Motivation in development communication : is the 'Admass' analogy a useful one?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bunnag, Jane (author / Program Pemtangunan, UNDP, Jakarta, Indonesia) and Program Pemtangunan, UNDP, Jakarta, Indonesia
    Format:
    Book chapter
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03178
    Subject Term:
    advertising, communication, developing countries, development communication, farmers, information dissemination, rural development, rural people, and social factors
    Notes:
    In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 253-261

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