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Motivation in development communication : is the 'Admass' analogy a useful one?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bunnag, Jane (main author / Program Pemtangunan, UNDP, Jakarta, Indonesia), Program Pemtangunan, UNDP, Jakarta, Indonesia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71
Subject Term:
advertising, communication, developing countries, development communication, farmers, information dissemination, rural development, rural people, social factors
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 253-261