- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schultze, Quentin J. (author)
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25489
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 10(4) : 41-48
- Subject Term:
- advertising, appeals (message), campaigns, farm families, farmers, history, information needs, persuasion, telecommunication, telephone communication, and information technology
