Subject Term: media effectiveness and marketing communication / Journal Title: Agri Marketing

Start Over Subject Term media effectiveness Subject Term marketing communication Journal Title Agri Marketing

1. Comparing B2B and agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

2. Utilizing digital media in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
Format:: Journal article
Publication Date:: 2016-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
Journal Title:: Agri Marketing
Journal Title Details:: 54(1) : 18-20

3. Agencies on farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landry, Lesley (author), Larson, Amy (author), Thompson, Trista (author), and Larson, Lee (author)
Format:: Journal article
Publication Date:: 2016-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07711
Journal Title:: Agri Marketing
Journal Title Details:: 54(7) : 40, 42, 44

4. Utilizing social media in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 30-33

5. Bridging the farmer, consumer gap

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forrest, Chris (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08124
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 34
Notes:: Features a film, License to Farm," honored by the Canadian Agri Marketing Association

6. Farm shows open new eyes

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2017-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09300
Journal Title:: Agri Marketing
Journal Title Details:: 55(8) : 34
Notes:: Marketing communications firm takes new employees to a farm show to help orient them to agriculture.

7. How do your broadcast media stack up on the market news scale?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroupa, Gene (author)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10663
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 34, 36, 38

8. Measuring the impact of word of mouth marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25659
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 14
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44503

9. Marketing with your customers through WOMM marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 38-39
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.

10. What media directors want from ag media providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 34-35
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45902

11. Putting a brand on tomatoes

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-07
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26092
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 52
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45917

12. Opening doors with brand buzz

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kocon, Lois (author)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26326
Journal Title:: Agri Marketing
Journal Title Details:: 45(7) : 20-21
Notes:: Posted at www.agrimarketing.com/show_story.php?id=46282

13. The odd couple: events staying relevant in a digital world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fenner, Jeff (author)
Format:: Advertisement
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26327
Journal Title:: Agri Marketing
Journal Title Details:: 45(7)
Notes:: Advertorial describing use of in-person events and digital media.

14. Sales, goodwill built on the road

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Purnell, Rick (author)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
Journal Title:: Agri Marketing
Journal Title Details:: 45(7) : 58-59
Notes:: Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

15. It's a brave, new (socially networked) world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Advertisement
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26489
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 14
Notes:: Emphasizes role and value of word-of-mouth methods in agricultural marketing.

16. More connections, more customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nowels, K. Elliott (author)
Format:: Advertisement
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26490
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 18-19
Notes:: Advertorial from Meister Media emphasizes integrated media offerings.

17. The state of farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Farmarkis, Bill (author), Coyle, Rick (author), McGill, Vic (author), and Vanderwert, Anita (author)
Format:: Journal article
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26495
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 35-37
Notes:: Posted at www.agrimarketing.com/?i=October%202007, Representatives of four media sales firms provide a current overview of the marketplace for farm broadcasting.

18. Communications: looking ahead

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ennen, Steve (author)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26625
Journal Title:: Agri Marketing
Journal Title Details:: : 29-30
Notes:: Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.

19. Podcasting connects purchasing influencers with product messaging

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayo, Stacy (author)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26628
Journal Title:: Agri Marketing
Journal Title Details:: 45(9) : 24-25
Notes:: Posted at www.agrimarketing.com

20. Canada's 2007 best of show

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clarke, Debra (author)
Format:: Journal article
Publication Date:: 2008
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26977
Journal Title:: Agri Marketing
Journal Title Details:: 46(1) : 42
Notes:: Features promotion for the 30th anniversary of the Western Canada Farm Progress Show.

Bibleaves

1. Comparing B2B and agri-marketers

2. Utilizing digital media in agriculture

3. Agencies on farm broadcasting

4. Utilizing social media in agriculture

5. Bridging the farmer, consumer gap

6. Farm shows open new eyes

7. How do your broadcast media stack up on the market news scale?

8. Measuring the impact of word of mouth marketing

9. Marketing with your customers through WOMM marketing

10. What media directors want from ag media providers

11. Putting a brand on tomatoes

12. Opening doors with brand buzz

13. The odd couple: events staying relevant in a digital world

14. Sales, goodwill built on the road

15. It's a brave, new (socially networked) world

16. More connections, more customers

17. The state of farm broadcasting

18. Communications: looking ahead

19. Podcasting connects purchasing influencers with product messaging

20. Canada's 2007 best of show

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