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    Start Over Subject Term farmers Subject Term advertising Journal Title Advertising Age

    3. TV's "Ag Day" can boast bumper crop of ad interest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walley, Wayne (author)
    Format:
    Journal article
    Publication Date:
    1995-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18377
    Journal Title:
    Advertising Age
    Journal Title Details:
    66(18) : 12
    Notes:
    "Ag Day," a syndicated 6-day-a-week half-hour newsmagazine for farmers attracts a fairly small audience, but has been popular with advertisers. Jeffrey Pence, president of Qualitron Media, said "Ag Day" revenues have quadrupled in 4 years."

    6. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    7. How do consumer and agri ads differ?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritzker, Margie (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S9, 11
    Notes:
    Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

    8. Agrimarketing is more than man in OshKosh B'Goshes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    9. Can we have détente between advertisers and consumerists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trahey, Jane (author)
    Format:
    Journal article
    Publication Date:
    1976-08-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18436
    Journal Title:
    Advertising Age
    Journal Title Details:
    47(32) : 34
    Notes:
    Describes anger of advertising industry toward government policies such as subsidies to farmers to grow tobacco to be shipped abroad.

    10. Unsolicited ad idea problems, other woes get Four A's airing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18437
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(47) : 3
    Notes:
    Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.