Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Cramer, Paul M. (author / Director of Research, Campbell-Ewald Co., Inc.) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1939-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36863
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at the annual APA meeting, Chicago, Illinois, October 18, 1939. 10 pages.
Capper, Arthur (author / U. S. Senator), Boberg, Walfred E. (author / Advertising Manager, the Farmer and Farm, Stock and Home), and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1930-05-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36818
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 38. 4 pages., Delivered at the departmental session of the Agricultural Publishers Association, Washington, D.C., May 20, 1930.
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.