The application of advertising to farming interests

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1925-12-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
    Subject Term:
    advertising, American Farm Bureau Federation (AFBF), appeals (message), communication research, farm journals, farmers, marketing, organization, print media, roles, rural-urban communication, marketing communication, agri-marketing, and information need
    Notes:
    Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.

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