Concerns about where farmers are going to get their information and relate to the public

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
    Format:
    Speech
    Publication Date:
    1973-06-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
    Subject Term:
    appeals (message), conflict, coverage, farm journals, farm women, information issues, information sources, newspapers, organizations, public relations, rural broadcasting, rural interests, rural-urban communication, small farms, trends in farm publishing, urban interests, writing skills, farm organizations, and specialization
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.

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