Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Describes the differing roles of science and public journalism. Notes an increase in the number of science and health reporters who have advanced training in the fields they cover and a growing number of reporters being assigned to cover health-risk stories. Also notes development of a new form of journalism devoted to service rather than news.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11821
Notes:
Online via Ebscohost.com., Online search of keywords identified this dissertation in partial fulfillment of the degree of Doctor of Philosophy, Texas A&M University, College Station. 160 pages. Only the description and citation details are printed and filed for reference. 2 pages., Using content analysis, author examined coverage of the December 2003 bovine spongiform encephalopathy event to discover reporters' sources for breaking agricultural news, the impact of reporter specialization on source choices, and the impact of newspaper differences, including location, circulation, and ownership, on coverage. Findings led to suggestions for reporters, editors who employ reporters, and universities in their establishment of journalism curricula.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10712
Notes:
13 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes how well today's farm publications fit the needs of modern agriculture.
Vance, Linda S. (author / Vice President and Executive Editor, Commodity News Service (CNS))
Format:
Book chapter
Publication Date:
1983
Published:
USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01295
Notes:
See C02027 for original. Claude W. Gifford Collection., Pages 33-37 in Hays, Robert G. and Evans, James F., eds. The agricultural communicator today and tomorrow - four professional views. Urbana, IL - University of Illinois, College of Agriculture, Office of Agricultural Communications, 1983. Speech presented as Agricultural Communicator in Residence at the University of Illinois, October 12 1978)
20 pages, via online journal, Purpose: To examine the factors that support and hinder farmers’ learning and to investigate the impact of an innovative learning program on farmers’ practice change.
Design/methodology/approach: Individual interviews and focus group discussions were held with 24 farmers over 20 months. Observations were made of these farmers as they participated with eight agricultural and social scientists in a range of innovative experiences to learn about chicory and plantain establishment and management. These learning experiences were designed around evidence-informed educational pedagogies. Data sets were analyzed using NVivo to determine common themes of affordances and barriers to learning and actual practice changes.
Findings: The affordances for learning and practice change include belonging to a learning community, enhancing self-efficacy, engaging with scientists, seeing relative advantage, reinforcing and validating learning, supporting system’s integration and developing an identity as learners. Barriers to learning and practice change include issues of: trialability, complexity, compatibility and risk.
Practical implications: The importance of basing new models of extension around evidence-informed pedagogies known through educational research to promote learning and practice change.
Theoretical implications: Sociocultural theory and self-efficacy theories of learning are critical to the success of effective agricultural extension programs.
Originality: To date, little empirical research about the affordances and barriers for pastoral farmers’ learning has been based on contemporary educational research.
