How and why advertisers and agencies choose and use farm radio

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harper, Dix (author)
    Format:
    Speech
    Publication Date:
    1958-01-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15622
    Subject Term:
    advertising, appeals (message), campaign planning, campaigns, media effectiveness, radio, roles, and rural broadcasting
    Notes:
    9 p.

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