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    Start Over Format Journal article Subject Term food Subject Term promotion

    1. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    2. 2019 Produce Retailer of the Year - Jewel-Osco's Scott Bennett

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickle, Ashley (author)
    Format:
    Journal article
    Publication Date:
    2020-10-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11941
    Journal Title:
    Packer
    Notes:
    Online from publication. 6 pages., Introduces honored produce retailer, including a summary of his strategies in promoting the sale of produce.

    3. 3 innovative ways grocers can increase potato sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-10-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11948
    Journal Title:
    Packer
    Notes:
    Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.

    5. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    8. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    9. Are organic consumers preferring or avoiding foods with nutrition and health claims?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aschemann-Witzel, Jessica (author), Maroscheck, Nicole (author), and Hamm, Ulrich (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02744
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    30 : 68-76

    10. BFF [British Food Fortnight] is a big hit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-10-19
    Published:
    United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26951
    Journal Title:
    Farmers Weekly
    Journal Title Details:
    147(16) : 48
    Notes:
    Describes effectiveness of a "Buy British" program, the British Food Fortnight (BFF) held from September 22 to October 7, 2007.