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    2. Advertising the U.S. national organic standard: A well-intentioned cue lost in the shuffle?

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    6. Do US consumers’ perceive local and organic food differently? An analysis based on means‐end chain analysis and word association

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    8. Going "green": the symbolic construction of organic foods

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    9. Naturally confused: consumers' perceptions of all-natural and organic pork products

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    10. Naturally confused: consumers' perceptions of all-natural and organic pork products

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