Advertising the U.S. national organic standard: A well-intentioned cue lost in the shuffle?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guion, Deidre T. (author) and Stanton, Julie V. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11512
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    18 : 514-535
    Subject Term:
    advertising, concepts, food, government programs, health information, organic, health, organic food, food issues, food communication, and advertising effectiveness
    Notes:
    23 pages., Via online., Content analysis showed that "the period following implementation of the National Organic Program exhibits a general upward trend in usage of health-related cues but minimal increase in use of terms associated with the 'organic' ideal."

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