Format: Journal article / Subject Term: brands

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Journal article
Publication Date:: 2019-11-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
Journal Title:: Drovers
Notes:: 3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
Journal Title:: Journal of Promotion Management
Journal Title Details:: 24(2) : 251-269
Notes:: 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spaulding, Susan (author)
Format:: Journal article
Publication Date:: 2011-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37135
Journal Title:: Agri Marketing
Journal Title Details:: 49(7) : 16

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roucan-Kane, Maud (author) and Harbor, Anetra (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
Journal Title:: Agri Marketing
Journal Title Details:: 46(1) : 16-17
Notes:: Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pearson, David (author)
Format:: Journal article
Publication Date:: 2016
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 28(2) : 164-176
Notes:: 14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilking, DeeDee (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA: Cooperative Communicators Association, Lubbock, Texas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27250
Journal Title:: CCA News
Journal Title Details:: : 9-10

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Woodward, Ashley (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
Journal Title:: Agri Marketing
Journal Title Details:: 46(1) : 16-17
Notes:: Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 28-42

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irani, Tracy (author), Meyers, Courtney (author), Baker, Lauri (author), and Abrams, Katie (author)
Format:: Journal article
Publication Date:: 2010-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35997
Journal Title:: Journal of Extension
Journal Title Details:: 48(6) : 6FEA9
Notes:: Via online. 11 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barrera, Edward (author)
Format:: Journal article
Publication Date:: 2009-04-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
Journal Title:: Adotas
Notes:: Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

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