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    Start Over Format Journal article Subject Term brands Subject Term buyer behavior

    1. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Kathryn (author), Barnes, Carly (author), and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02171
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(3) : 32-44

    2. Assessing input brand loyalty among U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    11(1) : 17-37

    3. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

    4. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

    5. Farmers' brand perception toward agricultural machinery in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jianying, Feng (author), Peng, Lu (author), Weisong, Mu (author), Xiaoshuan, Zhang (author), and Zetian, Fu (author)
    Format:
    Journal article
    Publication Date:
    2011-04-18
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37012
    Journal Title:
    African Journal of Agricultural Research
    Journal Title Details:
    6(8) : 1966-1971

    6. How large commercial producers choose input suppliers: expendable products from seed to animal health

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    15(2) : 1-20

    7. Influence of brand equity on milk choice: a choice experiment study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    2(3) : 305-325