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Influence of brand equity on milk choice: a choice experiment study

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cavicchi, Alessio (main author), Taglioni, Chiara (author), Torquati, Biancamaria (author), Scarpa, Riccardo (author)
Format:
Journal article
Publication Date:
2011
URL:
http://www.fooddynamics.org
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184
Subject Term:
attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, dairy, drink, Italy, milk, brands, branding, local