- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilson, Kathryn (author), Barnes, Carly (author), and Irani, Tracy (author)
- Format:
- Journal article
- Publication Date:
- 2013
- URL:
- http://journalofappliedcommunications.org
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02171
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 97(3) : 32-44
- Subject Term:
- attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, horticulture, flowers, brands, and branding
