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An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wilson, Kathryn (main author), Barnes, Carly (author), Irani, Tracy (author)
Format:
Journal article
Publication Date:
2013
URL:
http://journalofappliedcommunications.org
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, horticulture, flowers, brands, branding