Format: Journal article / Subject Term: branding and promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 28-42

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kanicki, Dave (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 40-42
Notes:: Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 45(2) : 229-242
Notes:: Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 52(1) : 87-95
Notes:: 9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sowder, Amy (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12178
Journal Title:: Packer
Notes:: Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bechtel, Wyatt (author)
Format:: Journal article
Publication Date:: 2018-11
Published:: Lenexa, Kansas: Drovers CattleNetwork
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
Journal Title:: Drovers Cattlenetwork
Journal Title Details:: : 20
Notes:: Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
Journal Title:: Journalism History
Journal Title Details:: 38(4) : 198-208
Notes:: Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lockman, Cathy (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA: Illinois Department of Agriculture, Springfield, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02669
Journal Title:: Illinois Agriculture
Journal Title Details:: 1: 28-29

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reynolds, Bruce J. (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37167
Journal Title:: Rural Cooperatives
Journal Title Details:: 78(6) : 32-33

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