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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Williamson, Ashley M. (author)
Format:
Journal article
Publication Date:
2006
Published:
USA: Texas A&M University, College Station, Texas.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25693
Journal Title:
AgriLeader
Journal Title Details:
5(1) : 22-23
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Woodward, Ashley (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
Journal Title:
Agri Marketing
Journal Title Details:
46(1) : 16-17
Notes:
Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roads, Craig (author)
Format:
Journal article
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:
Agri Marketing
Journal Title Details:
45(6) : 29, 32
Notes:
Posted at www.agrimarketing.com/show_story.php?id=45899
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
Journal Title:
Agri Marketing
Journal Title Details:
45(9) : 34, 36
Notes:
Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
Format:
Journal article
Publication Date:
2020
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
Journal Title:
Journal of Nutrition Education and Behavior
Journal Title Details:
52(1) : 87-95
Notes:
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
Format:
Journal article
Publication Date:
2015-12-01
Published:
United States: Advertising Research Foundation
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
Journal Title:
Journal of Marketing Research
Journal Title Details:
Vol. 55 Issue 4
Notes:
15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2008-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27998
Journal Title:
Agri Marketing
Journal Title Details:
46(5) : 37-38
Notes:
Posted at http://www/agrimarketingdigital.com/?iid=8160
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bechtel, Wyatt (author)
Format:
Journal article
Publication Date:
2018-11
Published:
Lenexa, Kansas: Drovers CattleNetwork
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
Journal Title:
Drovers Cattlenetwork
Journal Title Details:
: 20
Notes:
Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Henderson, Lynn (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:
Agri Marketing
Journal Title Details:
48(8) : 22-24